School personnel information

写真b

WIRAWAN Dony dahana


Keyword

Marketing; Consumer behavior

Mail Address

Mail Address

Organization 【 display / non-display

  • 2006.04.01 - 2013.11.30, Business and Management, Graduate School of Economics, Associate Professor

  • 2013.12.01 - 2019.01.31, Business and Management, Graduate School of Economics, Associate Professor

  • 2019.02.01 - , Business and Management, Graduate School of Economics, Professor

Education 【 display / non-display

Tohoku University Faculty of Economics  Graduated 2001.03
Tohoku University Graduate School, Division of Economics  Completed 2003.03
Tohoku University Graduate School, Division of Economics  Completed 2006.03

Employment Record 【 display / non-display

Graduate School of Economics, Osaka University, Lecturer 2006.04 - 2013.11
Graduate School of Economics, Osaka University, Associate Professor 2013.12 - 2019.01

Research topics 【 display / non-display

  • Modelling and analyzing consumer behavior to improve the performance of various marketing activities.
    Commerce-related

 

Academic Papers 【 display / non-display

  • Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls, Wirawan Dony Dahana, Makoto Morisada, Yukihiro Miwa, Journal of Marketing Channels,25(1-2), 47-72, 2019.08, https://www.tandfonline.com/doi/full/10.1080/1046669X.2019.1646186, Papers

  • Linking Lifestyle to Customer Lifetime Value: An Exploratory Study in an Online Fashion Retail Market, Wirawan Dony Dahana, Yukihiro Miwa, Makoto Morisada, Journal of Business Research,99・June・319-331, 2019.06, https://www.sciencedirect.com/science/article/pii/S0148296319301390, Papers

  • Identifying Valuable Customer Segments in Online Fashion Markets: An Implication for Customer Tier Programs, Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana , Electronic Commerce Research and Applications,33・1・1-11, 2019.01, https://doi.org/10.1016/j.elerap.2018.100822, Papers

  • Behavioral Impacts of Promotion-induced Cross-buying: The Moderating Roles of Age and Gender, Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana , Journal of Business Diversity,18・2・33-45, 2018.09, http://www.na-businesspress.com/JBD/JBD18-2/MorisadaM_18_2.pdf, Papers

  • Empirical Study of Heterogeneous Behavior at the Base of the Pyramid: The Influence of Demographic and Psychographic Factors, Wirawan Dony Dahana,Toshio Kobayashi, Azusa Ebisuya, Journal of International Consumer Marketing,30・3・173-191, 2018.08, https://www.tandfonline.com/doi/full/10.1080/08961530.2017.1399308, Papers

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